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How to Evaluate Business Continuity Services

Author: A Nutt

Business continuity is a matter of business survival. If you're not sure what it is, it is what you do to make sure everything is up and running in the case of a disaster. Many companies have a business continuity plan, which means they will be prepared in case of an earthquake, a power surge, or another disaster that could keep them from doing business.



A business continuity service can help a business continue their business operations. This is usually because data storage and other functions are taken care of off-site and usually from another place in the world. However, what this does is allow the business to retrieve the information that they need. In many cases, customers are not even aware that there is a problem. They don't need to know that there is a problem. All they need to know is that their situation was taken care of accordingly. They don't have to know about anything that is going on within your business.



Evaluating a business continuity service



To find the right business continuity service, you need to evaluate the service. First, you need to look at the continuity services they offer. If they offer things that you don't need, then see if they can offer you just what you need. A lot of business continuity services have plans that you can choose from. Basically, you are able to customize your plan to what you need. Only you know what your business truly needs, so you should be able to have a choice within reason.



To really find out if they are everything they say that they are, you can check with the Better Business Bureau or similar organization in their area. You can also check online reviews and such. Someone somewhere has most likely said something about the business. They have either talked about how well the business did for them or how horrible their service was. Yes, it is very hard to satisfy everyone, but you can more or less pinpoint negative reviews or statements that are from hard to please people.



As you continue on in their research, make sure you ask the business continuity service a lot of questions. Ask them any questions about things that concern you. Also see about a trial period. Although it is slim that you'll experience a disaster, you can possibly arrange a testing of the service to see how well they come through for you. You want to see how seamless they are when it comes to continuing on your services when your business is dealing with a disaster.



The advantages



The advantages are quite evident. First of all, you're not alone in dealing with a disaster. Second, you do not have to answer a thousand questions from your employees. Third, your employees will know more about what is going on. That means they are less likely to panic when disaster strikes. The last thing you need during a disaster is a lot of unnecessary panic. This can make things worse than what they already are.



The disaster itself is hard enough the way it is, so it is only right that you employ a business continuity service to ensure that things go as smooth as possible. You need to focus on those other things that are affected. You shouldn't have to worry about whether or not you're entering into a situation that could take years to recover from. Then again, there are times when a business encounters a disaster that they never recover from. With a business continuity service in place and a plan, disaster can be averted.

About the Author:
Managed Services provider delivers a "higher level" of managed IT services. Visit us to learn more: data centre Toronto

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Learn to Express Your Business Vision

Web Development becomes the visible expression of a long-term dream. In many ways the hardest work in your online business occurs long before you get online.

The seed of your idea was planted long ago. Many storms have come to buffet your seed and the soil surrounding it. The sun of great days came to encourage it to grow. In the end you began to realize there was substance to your dream and the fruit being developed was ripe for the picking. You picked because you knew what to do with the fruit.

This is the point when web development becomes the logical next step. The role of this process is to share your vision. Face it, you understand your vision, the concepts unique to the dream and how others might benefit from what you have to offer. Your web design can welcome others to the party.

This is the point where wannabes are separated from the true visionaries. This is where business branding comes into play. This is the process that asks you to boil down, condense and extract the vital elements of your dream and remain so in control of the vision that you can breathe life into the idea in every phase of your site development.

Some potential business owners will err when they determine to move forward with an ill-defined concept and hope that it works out for them. The truth is it's almost impossible to sell a concept and instill trust when you really don't know what you are doing. It is difficult to be convincing when you're still trying to learn the ropes.

Most consumers will pass on a product if the salesperson can't adequately explain what the product does, how it helps the average consumer and whether the product exhibits exceptional quality.
I don't know about you, but I will happily go to a more expensive computer store to purchase components than to go into a department store where I am greeted by someone who has yet to take their SAT or ACT. More often than not they have general knowledge about computers. After all they are a generation that has known nothing but computers. However, they may not be able to deal in specifics and that's the kind of information I need.

This is the picture of how business owners approach web design. They can be highly specific and have worked hard to so completely understand their objectives that they become natural leaders in the advancement of their dream. They can also be somewhat wishy washy about where they're headed and set things up to resemble something akin to a cyber lemonade stand. There might be the occasional pity buy, but no one seriously believes they are a connoisseur of lemons.

Can you so identify with your dream that you could explain your vision in one well-defined moment, or would it require scattered bits and pieces of thought over a long period of time to catch a glimpse of your dream?

Take time to become friends with your dream. The result will be a web development project that really connects with both you and your customers.

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[AM5] Finding Hot Selling Products to Sell

In order to locate products that sell online, we need to understand what people already want to buy. Finding a good choice of idea or product is always accompanied by interfacing the demand for the product in the current market and the level of competition or market share that the product will be having in the long run.

“What should I sell? What products are hot selling? These are the questions most people are trying to find an answer in order for them to make the definite decision. And if we really want to know the answer to this question, our only choice is to do some research. There are all kinds of twists along the road that may lead you to think you have a high-demand idea. We must be able to understand and satisfy the need, wants and expectations of our customers on a certain product that they’re trying to buy. This three are called the basic needs or minimum requirements in a purchase. Needs are the basic reasons or the minimum requirements consumers are looking for in a product or service. They are called the qualifying or “gatekeeper” dimensions in a purchase. Wants are the determining dimensions among many choices. Expectations, on the other hand, are values or intangibles associated with a product or service. Expectations are actually part of “wants” but they become extremely important when products or services are not differentiated.

For example, in reading a logic book, university students look for the following: Relevant logic concepts use of simple language, easy to understand and affordable prices. These similar ideas can be applied to Internet Sales as well. After all, the Internet is just another place to sell products. The basic concept of demand is the same there as it is anywhere else, and has been all the time.

Now, the second thing that must be considered in finding “hot” products to sell are the level of competition or the market shares do your product will have. Market share or level of competition means the ratio of your brand sales versus the total market sales. While companies would naturally define its target competitors, it is actually the consumers who ultimately decide the competitive frame, or the list related products or services that consumers consider when exercising their purchasing power. We must therefore choose the market segment where we can have a potential leadership or at least a strong challenger role. Because the overriding objective of getting into this business is not just to satisfy the needs and wants of our customers but to do so profitably better than his competition. Otherwise, our competition will end up satisfying the customers better than our own interest.

Third factor to be considered in finding hot selling products is finding out the general interest level about the product. General interest in a product helps us to gauge where our demand and competition numbers fall into the big picture. Simply saying, if there isn’t much demand for the product, and there isn’t much competition, it would seem that it might not be good a good put up for sale. But the research doesn’t stop here; there is one last thing to be considered to exactly find the hot selling products that you’ve been looking for. We must also learn how others are advertising those products. If there are a good number of them doing so, it may mean that it’s a good product to get into. Coming to the last phase of the process is analyzing and evaluating all the information that has been collected. We have to look at all of the data we have collected on demand, competition, and advertising, and make decision as how they all balance out.

And here are several factors or aspects that must be measured: (a) not enough demand means not enough people are going to buy (b) too much competition means not enough of a profit to go around (c) too much advertising drives up the price of pay per click ads, and competition as well (d) not enough general interest, combined with low demand, means there may not be a good market even if there is competition trying to make the sales.

[AM4] Using Google Adwords to Drive Traffic to your Website

Highly targeted traffic is one of the most important entities in the internet universe. Any website owner or administrator recognizes the importance of driving traffic to a website. The success of any website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent product or service, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your site would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any site to succeed or make a profit. Fortunately, there are internet-marketing tools that help the website marketer to drive traffic to his website. One of the most significant, and effective, of these tools is Google's Adwords. Adwords is one of Google's advertising services.

How does Google Adwords work? Google is the largest search engine on the web receiving over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links. Consequently, Google launched its Adwords service, as a way for businesses to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic. In this service, Google displays relevant text based ads within its search engine results page termed as "Sponsored Links". Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.

How do you use Google Adwords? First, you have to open an account with the Google Adwords Service. Then, you should indicate your target language and country. This is important because you would not want your products advertised in countries where your product or service cannot be sold. Afterwards, you should now create an ad group. This involves designing the ad, selecting keywords and determining maximum cost per click that you are willing to spend and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy. You should describe the website clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified leads, which can eventually convert to sale. Thus, the importance of selecting the right keywords cannot be overemphasized.

There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.

After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, you should determine a budget that is suitable and affordable. You should also determine the maximum cost per click. Google will offer a recommended cost per click, but you do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.

To conclude, Google Adwords is an excellent strategy and tool in giving your site maximum exposure. Nevertheless, Google Adwords should not be your sole advertising campaign. It will definitely help you find the all-important, highly targeted traffic you need.

[AM 3] How You Can Become a Super Affiliate

The humdrum existence of going to the office day after day doing the usual 9-5 shift is a trying task for those who have lived all their lives doing so. This is why the convenience of doing work at home under amazingly flexible working hours is a dazzling prospect to them. Doing work at home that is as fulfilling as having a career working for a computer on the 19th floor of a skyscraper is already a possibility in these modern times. This is because the jungle-like network that is the internet has given birth to a business that has given some people practically new lives doing nothing but so.

This particular business allows people to work at home under flexible working hours. There is no boss to scream around putting pressure on everyone about the deadline at hand. There is no clutter of messy paperwork that needs to be completed the soonest possible time. Conveniences such as these are experienced by those who are into affiliate marketing, the newest way to earn money without having to go through all sorts of routine found in regular employment.

Those who have been in the business long enough can attest to the fact that it is a lucrative business indeed, one that can actually give people things that they could not possibly possess or experience under ordinary circumstances.

The business called affiliate marketing involves an affiliate’s promotion of a merchant’s website. Here the website owned by the affiliate is made to advertise and market the website of the merchant through the affiliate program that they run. Whenever someone clicks on the merchant’s website promoted by the one owned by the affiliate, the affiliate is given a commission. This is in recognition of his effort in helping the merchant make a sale.

The system involved in affiliate marketing seems easy, but it also takes a lot of diligence and perseverance for one to be able to penetrate it thoroughly. Those who want to get into this type of business should possess the necessary skills to be able tread through the industry with confidence and self-assurance. Still, other factors are needed by one to be able to really break in. Knowledge about the business at hand is very important as it dictates the actions that are to be done by people who are into it.

The leading figure in affiliate marketing is the super affiliate. He is basically an e-mail marketer who collects large databases of e-mail addresses through newsletters. Super affiliates are also those who know the business even better than affiliate managers as a result of their knowledge about the affiliate marketing industry inside out. Those who want to be super affiliates should know that becoming a super affiliate is not easy, because it takes a lot to be able to master the marketing craft.

Becoming a super affiliate means having one’s own website and autoresponder. These tools will help a lot in one’s facilitation of the business. Building one’s own list is another. Creating a loyal customer base and taking care of it is one secret that successful super affiliates have. Making good customer relations is also important if one wants to be a super affiliate to reckon with.

Continuing to market to the people on one’s list is another must if one wants to succeed as a super affiliate. Sending out quality content in lieu of ads is an advantage as products are marketed better whenever enough information is given about them.

Building traffic to one’s own site is also one of the most essential points in the affiliate marketing business. Making one’s affiliate links his own business will allow him to build a strong relationship with his customers, enabling him to market to them over and over again.

The most important thing one should remember if he wants to become a super affiliate is to treat affiliate marketing as a business first and foremost. If he is capable of doing this, then he will never have to go back to the humdrum existence of working the 9-5 shift. A career as a super affiliate in the business which will change his life forever could possibly take that unexciting job’s place.

affiliate marketing 1: How To Best Select An Affiliate Program

Marketing products and services through the Internet is unquestionably easier and more rewarding compared to traditional marketing methods. With the millions of people worldwide getting online each day, there’s an enormous possibility for a merchant to sell his products and generate huge income.

However, merchandisers are not the only ones who can benefit from online marketing. A booming industry nowadays, provides great opportunity as well to individuals as affiliate marketers. In affiliate marketing, an affiliate marketer doesn’t need to have his own products and services to sell. All he needs to do is to refer people to the merchant’s business site for them to buy the products and thereby, earn a commission.

The key to an affiliate marketer’s success is to choose a good affiliate program and to employ excellent marketing techniques in promoting or selling the products to consumers. Why good and not the best affiliate program? There is no “best affiliate marketing program,” as one program might make one affiliate marketer a millionaire and the other a frustrated marketer. In other words, it can be a success to one and a failure to another. But there certainly is a good affiliate marketing program to start with. How to make it best would now depend on you.

But before you think how you are going to make it best and financially rewarding, first think about how you are going to land on a good affiliate program with the thousands of affiliate marketing opportunities abounding in the Internet today. Try to look into the following tips and suggestions on how to best select the affiliate program that’s right for you.

Information, that’s you need in order to make the right choice. It is helpful when you have already focused your search to a specific interest, which may be the theme of your website (if you already have one). In this way, you would be able to direct yourself towards a program that really matches your needs, wants and resources. It would be easier for you to eliminate options that are not suited to your own criteria for a good affiliate marketing program. You can join affiliate forums and learn some tips and get suggestions from experienced affiliate marketers. However, be wise enough to weigh their ideas before you buy them.

The Internet Affiliate marketing program networks are good places to look for choices. Here, merchants and affiliate marketers like you meet. The merchants advertise their affiliate programs to interested affiliates who sign up in the network for free. Third party affiliate program networks are helpful since they provide you with access to a large number of advertisers (merchandisers) simultaneously. You can easily track and compare their sales records, performances, benefits, products and services.

So now you have choices, the next question is which among those options is the right one. Here are some things to consider in deciding which to take and which to reject. First is the quality of the products and services. As an affiliate marketer your goal is not only to make visitors of your site click the link to the business site; but more importantly, to promote the product so they would buy it. If the customers are not convinced upon going to the business site, then you don’t earn. Make sure the products you are endorsing are worthwhile or in the business context, saleable. Ask yourself: if I were the customer, would I buy it? Would I recommend it to my family or good friend? If you can’t convince yourself or your family and friends to buy it, take a look at your next option.

Another is the affiliate program or the merchandiser’s history. Look into their previous and present sales data, their proven and tested affiliate marketing systems and their partners’ experiences with them. Although, success of the program really depends on you, this one is still very important. The sales records don’t only show how good the affiliates are, but they speak about the products’ reliability, market availability and the company or the merchandisers’ reputation as well. Moreover, look into and carefully study the company’s compensation plan. Your purpose for joining the program is to earn, so make sure you’ll be paid for all your efforts fairly.

If you do not have much time to promote intensively the affiliate products by creating banners, graphics and articles, choose affiliate programs that help you create these for your web site. It would be great if the company provides training on how to effectively market products online. Remember that affiliate marketing is a partnership, so make sure your partner is able to support you as you help him promote his products and services.

Take down all the advantages and disadvantages of each program you are considering so you can clearly see the difference among your options; then later, compare the advantages of the programs with your own checklist. Take time to gather all the info you need to choose the right program. Remember an informed choice is the best choice.

7 Ways To Make Money Using Nothing more Your List

An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, id est without an opt-in list.

An opt-in list allows a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you are able to keep your subscribers au courant what is currently available in your site also as whatever is appearing.

And because there has mutual consent between the two parties, any mail sent to the list isn't considered as spam mail. There has a great number of successfully read packagings such catalogs, newsletters and such are sent because the subscribers themselves have contracted for them, meaning, they do prefer to be sent those items.

Building a list is crucial, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or packaging, you'll see your list develop and grow. You are able to also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters aspiring by to attract them back to your site. A bit teaser or appetizer if you'll.

But other than marketing your wares and your services, an opt-in list can also be wont to earn extra profit. Not all lists can be used though. It aspirant good to first build a successful list with a huge number of subscribers. The more subscribers you've, the more money you are able to get. Here are seven ways to make money using nothing to a higher degree your list.

1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or farming out lists isn't a good idea so instead of doing that, many companies would just rather place ads with lists that have a huge ezine. Your newsletter coulded with many ads and each one spells money.

2) Have affiliations with other companies that have at the least a semblance or respect to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that managers leads a subscriber from your list to their site, the company will pay you. This P4P or invite performance.

3) Make deals with other companies by inviting a small percentage of sales done through your list. With every sale treated customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.

4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you will be able to order the product from the other site and sell it to your buyer.

5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to dish out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in this area, an e-book gave the sack and sold or used as an incentive.

6) Create a network out of your list. Get people to invite more people to view your site and subscribe your list. The larger your list is, the more people will be able to click on your links and affiliate links too as make your advertisement rates higher.

7) Subscribers are willing to invite information if they know that it can be trusted and relied upon. Use your list to get increasingly people to take you too as browse your site. Lastly, you will be able to use your list to earn money by making them your partners. Your list will Hans Bethe bloodline of your growth and increase.

Easy Profits Using PPC In Your Affiliate Marketing Business

PPC is among the four basic types of SEs. PPC is also among the most cost-efficient ways of targeted internet advertising. According to Forbes magazine, PPC or PPC, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008.

Let us take a quick consider how PPC SEs work.

These engines create listings and rate them based on a bid amount the website owner is willing to invite each click from that SE. Advertisers bid against one another to receive ranking for a specific keyword or phrase.

The highest bidder for a certain keyword or phrase will then have the site ranked as first in the PPC SEs followed by the second and third highest bidder, adequate to the last number that have placed a bid on as is keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you'll agree to PPC.

How do you make money by using PPC into your affiliate marketing business?

Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings won't always be the equivalent as they'll be contingent on the site content and the traffic market.

The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kinda affiliate program not using PPC. This way, you'll be making profit based from the clickthroughs that your visitor will make on the advertiser’s site. Unlike some programs, you're not paid per sale or action.

PPC can be very resourceful of your website. With PPC SEs incorporated into your affiliate program, you'll be able to profit from the visitor’s who are not interested in your products or services. As is ones who leave your site and never counters.

You bequeath not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you'll be able to build your site’s recognition as a valuable resource. The visitors who have found what they needed from you site are likely to counter and review what you're offering more closely. Then they'll eventually counter to search the web for other products.

This kinda affiliate program is also an easy way for you to generate some more another revenues. For instance, when a visitor on your site does a search in the PPC SE and clicks on the advertiser bided listings, the advertisers’ account will then be deducted because of that click. With this, you'll be compensated 30% to 80% of the advertisers’ bid amount.

PPC isn't only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and without any minimum earning requirement. This is among the better ways to exchange your raw visitors for targeted surfers who's more tendencies to purchase your products and services.

What will happen if you when you integrate PPC into your affiliate program?

PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The more common tools are search boxes, banners, text links and some 404-error pages. Most SEs utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a couple of lines of code, to integrate remotely-hosted co-branded SE into your website.

The key benefits? Not only more money generated but also some extra money unofficially. Plus a lifetime commissions once you've referred some webmaster friends to the engine.
Think of it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more of value tools you are able to use for your affiliate program isn't a waste of time. It is rather a means of earning within an earning.

Best know more astir how you'll be able to use PPC SEs into your affiliate program than miss out on a great opportunity to earn more profits.

3 Matters All Affiliate Marketers fancy exist Online

Every affiliate marketer is always anticipating the successful market that gives the biggest paycheck. Sometimes they think it's a magic formula that's readily available for them. Actually, it's more complicated than that. It's just good marketing practices that have been proven over years of hard work and dedication.
There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you'll be able to able to increase your sales and survive in the affiliate marketing online.

What are these three tactics?

1. Using unique web pages to promote each separate product you're marketing. Don't lump all of it together just to save some money on web hosting. It's best to have a site centring on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Make certain that these customers are a lot amenable to allow you to use their names and photos on the site of the specific product you're marketing.
You are able to also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to pursue the information. Each headline should attract the readers to try and read a lot, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will prefer to discover more.

2. Offer free reports to your readers. If possible position them at the very top round of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you'll remind them of the product they thought they want later and will pick up that the sale is closed. Make sure that the content is directed toward specific reasons to buy the product. Don't go far sound like a pitch.
Center on important points like how your product can make life and things easier and more gratifying. Include compelling subject lines in the email. As very much like possible, avoid using the word “free” because there are still older spam filters that dumps those rather contents into the junk before even anyone reading them first. Convince those who signed for your free reports that they'll be missing something big if they don't avail of your products and services.

3. Get the rather traffic that has targeted to your product. Just think, if the person who visited your website accepts no interest whatsoever in what you're offering, they'll be amongst those who go on and ne'er go back. Write articles for publication in e-zines and e-reports. This way you are able to locate publications that's centering on your target customers and what you've bear might just grab their interest.

Try to write a minimum of 2 articles per week, with at any rate 300-600 words in length. By continuously writing and maintaining these articles you are able to generate as many as 100 targeted readers to your site in a day.
Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you are able to generate as very much like a thousand targeted hits for your website in a day, that means you are able to made 10 sales based on average statistic.

The tactics given above doesn't really sound very difficult disruption, if you entertain it. It just requires a bit time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You are able to end maintaining a good source of income and surviving in that business that not all marketers can do.
Besides, think about the huge paychecks you'll be receiving…

The Property Business was Most Safe

The Properti business, was a safest business, with the condition several this was filled by us:

1. Location
Choose the strategic location, for example if property will be leased chose the location that close to the tertiary institution or close to the area of the industry. Also tried to get this location was not too far from the main road, so as to be easy to be covered by the public's transport. Investigate also the environment around it, like the hospital, the market or the shopping centre, and the school.

2. Price
Ascertain property that will be bought by you in the natural price limit. Compared with the price around this location, in accordance with the type of property that was bought by you. Occasionally the developer often played the price. Don't was easy interest the discount advertisement, sometimes the price has been increased before.

3. Developer
In choosing property, ascertained the relevant developer already kredibel. Lest you had problems with the location that was in the dispute.

4. Payment
Payment method in accordance with your pocket. If taking bank made sure the monthly installment did not grip your pocket. And paid attention to the interest of the bank that was taking place. Negotiation was finished until rate lowered! So several tips in the property business. Prepare your money... to begin to be investing since now. generally the value of property (the land, the house) always rose each year. Congratulations tried.

The Method Established New Relations in Business

Businessmen true usually had the business relations that many amount. Moreover in each opportunity, they always increased his business relations by means of being acquainted with the colleague of the new business. Because increasingly wide of the colleague and the business relations then increasingly big also the possibility of the business of developing. Wanted not know, how business competent established the business relations? For you the beginner who wanted to enter in the business, tried the method established the relations along with this.

- If you were acquainted with someone in an opportunity, only should not ask for his visiting card. Dig up information more about his work, who knew was useful to you. Asked in the company whether he worked and the field what was handled by him. Asked also how the company's prospect in the future. Who knew he could become the colleague of your business that was new.

- If the person who was asked by you to be acquainted not the person who was exact to be asked by the business, asked about who and the part what was responsible that was linked with the field that was handled by you. Record his name well and asked for permission to him if you wanted to use the name he as the reference to contact the exact person.

- If the new colleague you the feeling was very appropriate was asked by the co-operation, offered the further meeting to discuss the possibility of the business. Therefore, kept his visiting card well. Before being apart, thorough previously his visiting card, there is something missing. For example his position, the number of the mobile phone, the email address, the number fax, etc.. Don't forget to give also your visiting card to him.

- If you wanted to contact him came back after the meeting, better should not be too long from your time met. Because of being worried by him will forget the introduction with you. But also should not be too fast, for example the afternoon was acquainted, at night you telephoned. You could contact him through the telephone or the email. Confirmed the meeting by him. When contacting him, don't forget to name your identity first. Don't immediately acted as if close, because although although you would just was known by him. Even so if you contacted the person that he recomended, introduced yourself briefly and explained from where you knew the name and the number of his telephone. This to avoid the misunderstanding. If the meeting with the new colleague did not produce the business agreement, don't lose hope. Don't then severed relations by him on the basis of not having the profit that was obtained by you. At least your friend improved not? Moreover who know then tomorrow or at one time the new colleague so that will give the business opportunity for you. Don't learn his lesson established the new relations. Still many people who enabled you to get the new opportunity. Congratulations was acquainted with the new relations...! (andrie)

money

i love money, because i need money for my life. by the way, i don't know how to get money

my money at blogvertise?

my money blogvertise never sending to me. good bye BLOGVERTISE.

money?

money? walahhh, i don't know

Why Duplicate Content, Is Hearting Your Online Business

Duplicate content can be the death of a website so as an Internet Marketer you must really question how much longer you intent to use it.

Google is getting smarter and before too long it will stop listing every duplicate content page it finds and I am sure those guys at Google HQ will find some way of making a red flag stick!

Imagine what was until now unthinkable

What if you can get someone to write almost unlimited pages of unique content that has never been published anywhere in the world, just for you!

Now, I am not talking about old, reworked garbage spun from a script, we're talking billions of pages of ultra-fresh content created by a real human being (yes you did read that correctly, I mean literally billions) and importantly, it has been secretly tested for nearly a year.

Unique content each and every time

Yes it is true that quality content is what Google and the other search engines are looking for but if this is found on thousands of sites it is not classed as quality anymore because it is unique quality content that will rank higher, making this system the must have tool for any serious Internet Marketer.

Introducing the next generation of unique content generation It's called iContentRobot and before too long it will be released to the masses to use and those that do will definitely have an unfair advantage over those that don't!

This system that can mass produce unique original content articles will start a new era for all those Internet Marketers that use it.

Smooth, effortless content generation A new article can be refreshed just about as quickly as Google can bring up a set of search results!

Successful business people work Smart not Hard! I now spend twenty three and a half hours a day away from my computer and I do not have a single person writing content for me anymore!

By: Nes Ramirez

Article Directory: http://www.articledashboard.com

Duplicate content can be the death of your website to discover how to create original content in 1,2,3,4 seconds check out icontentrobot and put a guarantee your site future.

Making Money With Your Computer

Many people try different ways to make money online, but they hardly have any success. There are many different opportunities for those who take the time and make an effort to search for ways to make money online.

Do you spend money online looking for ways to make money online? Do you generally feel overwhelmed by the entire make money online business? Most people are out to get you to spend money so that they can make money from you.They don't necessarily know how to make money other than trying to fool you into spending money buying their "make money" product.

Many of the A-list bloggers are always trying to tell you how much they are making blogging and how you can too if you just follow them. They are good, there is no doubt about it. They know how to write impressive copy, are very persuasive, and make great looking professional blogs. Some of them might be making good money but many of them are not. Many of them fall into the "fake it till you make it" category. They will also try to persuade you to start a blog and tell you how easy it is to make money blogging. I can tell you it is not easy. It is very, very hard work.

This is the sad part of trying to find legitimate work from home jobs and ways to make money with your computer. There are plenty of ways of making money on the net without requiring Internet marketing knowledge and I have introduced a number of them on my blog. I try to find ways for you to make money without having to buy a website or get too involved in affiliate marketing.

Before you go out and spend money buying money making ebooks, try to find out what you can get for free. After all, this is the World Wide Web and almost any information you pay for you can usually get for free with just a little extra work. There are tons of ebooks and web sites that give you the same information for free that many people charge for. Remember, just because someone charges you for an ebook, it doesn't meen the information in it is any better than the free stuff.

Making money with your computer online can be fun and it can be frustrating. If you don't have your expectations too high, you will probably be able to have fun and do well. Even if you don't find a way to replace your job, you will be able to make some extra spending money!

By: Pragar Stevens

Article Directory: http://www.articledashboard.com

Please visit my web site Work From Home Jobs to find some neat ways to make money online for beginners. You don't need your own website or anything!

Vacation to Hawaii

I have dream vacation to Hawaii. I think everyone want to Hawaii vacation, to Hawaii for refresh our mind. Hawaii is very interesting destination for travel. In here, we can discover beautiful beach, culture, flora, fauna and good entertainment. In here, we can do adventure vacations, beach vacations, and watch Hawaii dance.

Before visit to Hawaii, please look at Goin2Travels. This site is directory vacation rentals, the best site for unique vacation rentals. In here, you can choose what you need, many of the properties listed, selection villas, home, cabin, resort, cottages and islands for vacation. So, you can save money at this site.

In Hawaii, interesting island is Maui and Kauai. “Maui no ka oi”, Maui is best. Maui is beautiful island, unique with natural wonders. Here can watch crystal blue waters, snorkeling, diving, fishing, windsurfing, and hiking. Vacation in this wonderful island we can guest in Maui vacation rental.

What about Kauai? This is wonderful island too. Very good tropical island for vacation. In Kauai, you can guest facilities in Kauai vacation rental.

Visit Hawaii, Maui or Kauai, with your soulmate. Or, with your family. Or, with your friends. Visit to Hawaii, you get the best vacations.

Buy Australian Domain at PayLessDomains

Need a Australian domain? Come to the site www.paylessdomains.com.au, here was available various domains, especially the domain that was set aside for Australia. There was the domain .com.au ($43.98/2 years), the domain .net.au ($34.98/2 years), the domain org.au, the domain .asn.au, and the domain .id.au.

If being attracted by the other domain, also could buy the domain .com, .net, .org, .biz, .info, .co.uk, org.uk, me.uk, .uk.com, .us.com, .us, .ca, .tv, .cc, .eu, .de, .cn, .com.cn, .net.nz, and .co.nz.

For the domain registration 2 years will get the special discount. You were permitted also for the register for free, the domain transfers, and the domain renewals. If you bought the domain at the same time hosting had additional facilities, free the email hosting, free url forwarding, free management tools, free the domain name parking, free member the account, free renewal reminders, and fast the domain approval.

You interest ? Please buy in PayLessDomains. This is site for buying cheap Australian the domain names. Be waiting for anything else, immediately the domain expenses and hosting in PayLessDomains.

Visit Europe with EasyToBookCom

This the important site for the person who liked to visit interesting cities in Europe. Why interesting? Because, in this site we could booking the hotel room. This site provided the ordering room of the hotel, from one star hotel to five star hotels. Through this good site, we could order to Amsterdam Hotels, Paris Hotels, London Hotels, Barcelona Hotels, Rome Hotels, Prague Hotels, Dublin Hotels, and New York Hotels. Choose hotel you like.

Ordered the hotel through this site no the booking fee. Because that, when you went on a trip or did business to Europe please ordered through EasyToBook.Com. This site facilitated your visit. EasyToBook.Com clear facilitated you visited interesting places.
Let know also to your friends, this site increased your vacation comfort to interesting cities in Europe.

Hallo for Money

All people surely liked money. I am sure once with this opinion. Why ? Because approximant of all require we are life requires money. For house, we must bought, to eat we must pay, so also when we have the day off. Entirely relates to money. Even to look for dating also must pay for approve. In some social site, to join in must release filling fee.

Present money all places. Claims we always. Likely, anything can be arranged with money.

Loans at NexStudent

NextStudent is the online education funding company. If you are looking for Private Student Loans or Student Loan Consolidation, you can found it on this site. Cause they offers reconciliation and consolidation program for students. Depending on your loan, they also give lower student loans payment up to 60%.

A large scholarships database with more than 800,000 applications provide by Nextstudent. We can use their scholarship search engine for free. Other features on their site are Online student loan application, Instant pre-approval, Financial aid advice, Student and parent resources, and school directory.
NextStudent using email and toll-free phone for customer service support. Use both of service than post mail them instead, because you will be waiting on the postal service for your customer service response.

Time to Refresh

This time, I more interest with everything about tourism. Now, at
this moment for visit tour object. Yap, to refresh ourself from
routine duties and runs away from workday activity. I suggest you
to have the day off, tour, and refresh your mind!

You’re Lamp at FarreysCom

At this time, I am happier to speak about lamps. I mean is the
requirement for lamps to in the house. Yourself must know that
lamps is very important is used in the house. Not only to bright,
but also to increase beauty of the house. You must be has seen
the house that is felt comfortable, beautiful and make us feel at
home. One of the decisive factors the house like that is lamps.

Yes, lamps are decisive enough. Many lamp kinds that would
support beauty of your house. Please visit the site Farreys.com.
Here available lamps that be suitable the room decoration,
chandeliers, lamp table, reading lamps, piano lamps, pendant light, wall
mount scones, task lighting, landscape lighting and outdoor
lighting. Still much other lamp that is available. You can
beautify the house by choosing lamps that you liked. I suggested,
buy lamp that agrees with you character. For your floor can buy
floor lamps, to make you feel at home in the working table can
use desk lamps, so that you feel at home with torchieres. I
suggest, buy lamp in accordance with your wish. Buy lamp with
lamp brand, by lamp application, and by style you liked!

2 Free Work At Home Oppertunities You Can Do

There are many different free work at home opportunities that you can choose to start your business with. If you want to work at home than you will not have a shortage of choices.

Did you know that there is one free way that you can make money online with that not a lot of people realize is available?

It is called dropshipping. There are many free work at home opportunities that offer physical products that you can sell on your website or on an auction site such as eBay.

All you need to do is to contact the business to find out if they dropship products to customers. If they say yes, then you sign up and start promoting their products to make money without having to keep an inventory.

You can sell pretty much anything you want to online because finding a company that dropships is not hard to do. All it takes is some research and a little bit of your time.

This work at home method is one that some people do not realize is available and others have had a lot of success with. You can be successful with it too if you are willing to look for the dropship company to use.

One thing to remember is that you want to find the free work at home opportunities that you believe in or that you are passionate about before you try and sell their products.

When you like what you are selling or promoting you will find that it is much easier to make money with it when you work at home.

Affiliate marketing offers a great way to get started making money and it does not cost anything to do it.

With this oppertunity you get paid to sell other people's products. You can find merchants just about anywhere in the world that have an affiliate program.

They will give you products to sell, advertising and promotion support, they will collect the money and deliver the product.

This means that your job is to use the promotional tools to make sales. Although this is a little harder than it sounds, much of the really hard work has already been done. All you have to do is learn how to adveritise online and you can make money.

This is 2 free work at home oppertunities that many people are making money with. They work well for if you learn how to do them!

By: Herbert Davies

Article Directory: http://www.articledashboard.com

Herb Davies invites you to visit his online work at home job opportunities website to see the Top Pick for 2008. It includes free work at home oppertunities.His website is dedicated to researching home business ideas and opportunities that can help you get started today. Please click here now to learn more:===> honest-home.com

mortgage at www.fool.co.uk

Usually, to be owning a house, finding a best mortgage company is the first step we must to do. Finding a company which have strong and reputable in finance is very important. Because we aren't want to have some problems in the future, we must looking for best company that offers mortgages - then we can start looking for a home builder.

Finding out where the good UK mortgages company is not difficult . There are several informations online at internet, and also you can get it from anyone that was build their own home too. But most of their advice are : make sure about the mortgage quotes before decide to do next steps.

5 Reasons Why It Is Essential To You

Is Article Marketing a marketing tool that you are using right now? If not, why is that so? Are you one of those who detest the effort and time spent writing and submitting articles for article directories? Article marketing is an essential marketing tool which can generate a huge amount of sales and traffic. If you are serious about making money online, you should definitely use it in your marketing campaigns.

Why should every Internet Marketer use article marketing? Here are 5 key reasons why it is essential:

1. Market directly to readers
With article marketing, you are able to market directly to your readers any product or service. You do not need to write specifically on a service or product. As long as you can advise your readers how to solve their problem, you can eventually lead them to something that you sell which does that. This allows you to create leads and sales due to attracting targeted potential customers.

2. Generate sales passively
When you have written and submitted many articles, they act as your sales agents on the Internet. Whoever picks up and reads your articles will become a possible lead. Your reach can grow as your articles are selected for publishing by other sites. This gradually builds your list and eventual sales. But the end result is that you can still get sales even if you stop writing articles for a while.

3. Creating your own brand
If you write and publish several articles in a niche, and provide quality content, you will eventually build your own brand and readership. Your readers will trust you and regard you as a guru within the niche. When that happens, you can easily generate high traffic to sales ratios.

4. Build backlinks
By submitting your articles to article directories, it can quickly build high quality one-way backlinks to your site. These backlinks will be indexed by search engines and can be a good way of sending traffic to your site.

5. Rank well in search engines for choice keywords
To rank well in search engines through article marketing, you need to write articles which are keyword optimised correctly. This can be done via a number of ways such as keyword density in your article body or other better methods. As a result, your articles will show up in search engine results well ranked for selected keywords. Again this will send a lot of targeted organic traffic to your site. And guess what? You do not need to pay a cent for this through article writing.

By: Tan Yian Chuan

Article Directory: http://www.articledashboard.com

Find out how you can use effective Article Marketing for your Internet Marketing campaigns to generate more sales and traffic. Visit my Article Secrets site, where I will show you how I establish myself and dominate every niche - all through Article Marketing.

important site: ChillPharm.Com

I had the friend that had problem. He was trapped consumed the drug abuse. Starting from drinking alcohol excessively to used heroin. Really, I was regrets not, his life just filled by the matter like that. Up to now, he was still be trapped in this bad happiness.

I hoped could find the place of rehabilitation for him. At least, there were those who gave him help and will invite him to discuss. After visiting several sites, I found the interesting site in CHILLPHARM.COM, why this site?

Because here was available various facilities, from information about the drug, drug rehab, heroin rehab, outpatient oxycontin addiction treatment, drug rehab, addiction recovery, oxycontin rehab, prescription drug treatment, vicodin rehab, drug detox programs, until the method treated him. I was interested very much to give this information to my friend. Or, I did inform the family and his other friend. My self happily will inform this site to my friend. This site is important for everyone. How with you ?

Models Of Strategic Planning

Strategic planning theorists through the 1980s produced a wide range of frameworks, many of them based on the work of Porter, Parsons and McFarlan, which focused on assessing the impact of IT and searching for IT opportunities. They have an elegant simplicity which makes them useful in raising awareness of strategic issues but leaves them open to criticism, like all frameworks and models, on the grounds that they offer limited and constricting viewpoints. The Strategic Information Systems Planning (SISP) approach, developed by IS/IT theorists, makes use of a number of these frameworks to guide the analysis for planning the application and management of IT/IS in the organisation.

Although it is felt that their combined views can offer a wider and much more useful strategic perspective, these frameworks, and the SISP approach, have not been popular with managers who argue that they give no guidance on how to translate strategy into action (Brady et al. 2002). Neumann (2001) suggests that ‘framework overload’ may be another reason for their reluctance to use them and there are arguments for a taxonomy of frameworks to help in the choice of the most appropriate and relevant views for particular conditions. Some argue for a diagnostic, computer-based meta-framework, and others for alternative approaches based on divergent thinking to supplement the traditional, convergent rational-analytical approach of the strategic planning school. Awareness of the need for a multidimensional, multidisciplinary view on transformation and the change process had been heightened through the 1980s to the 1990s. The approaches advocated in the MIT90s Research Programme publication (Scott-Morton 2002) and the integrated strategic planning methodologies developed by, for example, Ward et al. (2003) and Cash, McFarlan, and McKenney (1992) went at least some way towards this goal.

Today, the avoidance of technologically deterministic bias, that is, the focus on the impact of IT and its benefits, is a key theme in the research field. Critics of the earlier models point out that even where human issues have been highlighted as central to the transformation process, in practice the tendency has been to consider them at the implementation stage rather than in the design stage. Research papers now call for a deeper focus on the human and political issues, underlining even more strongly their influence on the success of IT implementations. A recent paper criticising the IT/IS theorists’ tendency towards a unidirectional approach, by Li, Squire, and Zou, (2001) compares the MIT90s approach with that of the business economist Honohan, (2004). He argues for a composite view where human imagination and creativity are highlighted as the true-enablers of transformation. Notwithstanding these criticisms, the research team of the MIT90s project, and other theorists of this time such as Ward et al., Cash et al., have all made important contributions. Their analyses are set within the kind of framework that offers a more holistic view of the organisation as a complex and dynamic set of interrelationships. They give a clear emphasis to the importance of ‘empowerment’ and investment in human resources to the transformation process in their writing, but at the time, this aspect was not uppermost in the minds of those seeking their advice or implementing their ideas. In their haste to get the job done, they fail to develop the synergy which can drive through the change they hope to achieve.

By: Robert II Smith

Article Directory: http://www.articledashboard.com

Robert Smith has spent more than 15 years working as a professor at New York University. He is interested in assisting students and people who need assistance in writing. Now he spends most of his time with his family and shares his Univesity experience in writing college papers. He is a right person to ask about college essays.

Let’s go to MacPokerOnlineCom

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You Are The Most Important Factor In Any Mlm Business

Of course there are many important factors in any business; the product, the marketing system, the support team, the payment plan etc. However, the most important factor by far is you. You alone have the power to commit or give in, you have the power to succeed or fail.

Myth 1: Duplication is as easy as 1,2,3!
One of the most important concepts to grasp is that even though a system may be "duplicated," that doesn't meant that the results will be duplicated. Why? The human factor. It takes a lot of hard work, time and dedication to build any business and some people are just going to work harder than others. So even though having a proven system in place is fundamental, just be aware that there are many other factors to take into consideration as well.

Myth 2: The Completely Automated System
There is no such thing as a "completely automated system." It sounds attractive because that's what we all want, reward without sacrifice, but it just isn't true. How could something be completely automated? Even the best website in the world will never be seen unless it is properly marketed. Once again, there will always be one very important variable, you.

So how can we become dynamic leaders? Of course there are some people who have more of a predisposition to leading than others, but I truly believe that almost everyone can develop themselves into a dynamic leader. It takes discipline, it takes commitment and it takes courage. We need to train ourselves to be leaders. There are three key factors that will deeply affect our leadership abilities. Of course there are many more than three, but if we master these three qualities we will be well on our way to becoming a strong leader.

The first quality is passion. Have you ever spoken to someone who lacks passion for their business? There is absolutely no way that you will attract dynamic people into your organization if you sound bored. Nobody wants to join a boring business. A strong leader attracts like-minded people through their passion and energy. So, before you speak to anyone in your downline, be sure that you are pumped up. You may have to do 20 pushups or blast your favorite song on the stereo, but do whatever it is that gets you excited before you get on that phone!

The second quality shared by great leaders is consistency. People want to join a team where they know there is ongoing support and training when they need it. You have to be consistent with your communications to your team, let them know that you are still there and that you care about them and their growing business. This is where many people in the MLM business make a critical mistake, they may be super motivated in the beginning and communicating on a daily basis with their team, but many people lack the discipline to be consistent through the months and years. You will see the negative effects almost as you start to slack off in this business. Remember, you are the motivator to the team, so if you are unmotivated very few members of your team will productive. Be consistent and it will pay off exponentially.

The third great quality of true leaders is integrity. You have to care more about the team than yourself. For instance, if you are doing some co-op advertising, be sure that you take on the majority of the risk and the minority of the profit. Your team will respect that in you and it will encourage them to do more, to work harder and to pay it forward to their downline. MLM marketing doesn't have to be a dog eat dog world, it should be a highly ethical environment where the team leader is looking out for the group's best interests.

So there you have it, we can never eliminate the human factor in any business. The human factor is the most important element to any successful venture. If we practice integrity, consistency and passion in both our personal and professional lives, we will experience success and build stronger, healthier relationships.

By: Laura M Cosse

Article Directory: http://www.articledashboard.com

Laura Cosse' is a professional network marketer and a top producer in her company. She has consistently led her team members to a path of success by sharing her knowledge of online marketing. For more information on Laura and her business, please visit www.NewProfitGenerator.com

11 Ways to Boost Sales in a Slow Economy

Author: David Coyne

The economy may be sluggish but that doesn't mean business owners have to resort to price slashing across their product line. When sales are slow, the best thing businesses can do is boost customer communication.

"Customers are five to ten times more responsive to your marketing than people who have never done business with you," says David Coyne, a copywriter and marketing specialist in the business-to-business sector. "In a slower economy, put an emphasis on customer retention instead of new customer acquisition, which is more expensive."

Coyne recommends the following to keep your company name front and center in customers' eyes.

1. Study your competitors' marketing and advertising. Do your competitors have weaknesses you can exploit? Can you offer more than they can? Let your customers know.

2. Become a "solution-provider" instead of a business. Send out personalized letters to customers who haven't bought anything recently and ask how they're enjoying your product. Offer to answer any questions or help if they're having a problem.

3. Cross-sell. Make sure customers know about your other products.

4. Have a Customer Appreciation Sale. Create a coupon or special order code that gives them a small gift or rebate.

5. Occasionally send out a short, non-sales letter. Maybe you came across an excellent website, free resource, or tool you wanted your customers to know about.

6. Offer a free email course or online training module so customers can learn to use your product more effectively.

7. Create a client-only membership site or bulletin board for posting questions and answers.

8. Send a follow up message after a purchase to reassure your customer she's made the right decision and overcome any buyer's remorse.

9. Ask customers for product testimonials and send them to customers who haven't bought that particular product.

10. Create a free white paper or case study for customers only.

11. Develop a customer survey and offer a prize to those who complete it.

www.articlesbase.com

About the Author:

David Coyne is a copywriter and consultant specializing in the business-to-business sector.
http://www.b2bcopywriter.net

The Difference Between Creative and Effective

Author: Dale Justice

Which is more valuable, a handful of gold, or a handful of salt? The gold sparkles with the promise of “the good life” and all it encompasses. The salt lies in your palm like so much dust. What’s the difference not readily seen?


Simply stated, the gold is very pretty, but you couldn’t survive without salt. Gold is very flashy and memorable, but devoid of life sustaining substance. So ask yourself, is your marketing communications memorably creative, or substantially effective? How can you tell the difference?

Not long ago, my spouse told me of a television commercial featuring several middle aged men obsessing over their hobby, restoring and racing Big Wheel tricycles. She found the spot very clever and funny. She admitted she had seen the spot a dozen or more times and never failed to be entertained. I asked who the advertiser was and what product they were promoting. She could not recall, even after a dozen or more exposures and a favorable impression of the material. Some days later I viewed the commercial and noted the product advertised was breakfast meats.


I do not understand the connection between sausage and adult males racing Big Wheel tricycles, nor was any connection attempted in the advertisement. Although the spot was certainly memorable for its creativity, the core objective of initiating change in the consumers buying behavior failed completely. Consumers were entertained, the marketer wins an award for creativity and perhaps goes on to direct music videos, and the advertiser receives no return for their marketing investment.


Effective marketing is both incredibly simple in concept yet complex in execution. Marketing is designed to initiate change in consumer behavior and disposition towards a product or service. This is accomplished by clearly communicating the benefits of the product with a precise call to action, and delivering the message to a qualified audience favorably disposed to purchase that exact product or service. The difficulty lies in differentiating your message from the estimated 3000 advertising messages each consumer is exposed to each day. It is this quest for memorability that mistakenly lures advertisers and professional marketers away from disciplined and effective communications, and into the entertainment business. And, its not just huge national advertisers succumbing to marketing messages obscured by disassociated plot lines and images. Local, home-grown companies are equally guilty.


I’ve observed dancing Santas to sell discount furniture and hillbillies tossing dynamite into lakes to catch fish used to sell furnaces. In each instance, the real message conveyed to consumers is one of desperation, “I’ll say or do anything to get your attention”. But is the goal of effective marketing communication to acquire the consumers’ attention to entertaining displays in print and broadcast, or to acquire their loyalty to a trusted brand that delivers value to their lives?


Communicating credibility creatively will not only achieve memorability, but will begin the branding process. One can be clever and even entertaining. But one should never lose sight of the core objective.

Article Source: /www.articlesbase.com/

About the Author:
Dale Justice is a Partner at Justice & Young, a Cincinnati public relations and marketing firm.

Top 8 Steps to Guarantee Closing Sales

Author: Sam Manfer

It’s best to have the goal in mind – the sale. So let’s start from the end and work backwards.


8. Get all the powerful people – especially the most powerful person to commit to your offering. If it is a business sale, there may be lots of people involved. If it is a consumer sale (car, house, personal item), determine who has the power – husband, wife?


7. Ask for the commitment. i.e. “Since you’re feeling good about what we’ve just discussed, can I have your commitment today that you will support me/my company. If “yes”, you’ve won a vote - not the sale yet. If “no”, ask “How come?” i.e. “Seems like you have some concerns. Please explain”


6. Ask the magic question – “How do you feel about what I’ve just presented?” If good go for commitment. See above. If not good or hesitation, ask “What’s the issue.” See above.


5. Ask questions about what’s wanted/expected. “What would the perfect solution look like to you?” Stop talking and listen. Base your presentation on what’s said.

a. The biggest mistake is to ask others what someone else wants/expects.
b. If nothing is said about what should be a concern, expose and entice to sense if there is any interest. Otherwise let it go.


4. Make answering your questions a condition before presenting. i.e. “I know you’re expecting me to tell you about our stuff, but before I do, can I ask you a few questions about your wants and expectations so I don’t bore you with information that is of no interest to you.”
a. People reveal more one-on-one and you have to appeal to this person to win is/her vote.
b. Rescue strategy, when you can’t resist the urge to present, is to ask each person the magic, feeling question. See above


3. All the people who are touched or impacted by your product, especially those in high places are the vote you have to capture. The powerful will make the final decision. It is what it is. Besides, what would happen if your competition gets to the bosses.


2. Interviewing and presenting to all these individuals is a lot of work and should only happen after you qualify that this is a good company and a good opportunity for you to pursue. Anything with life is not good for you. Use history to determine the profile of those who are most likely to do business with you. These are your plumbs. Leave the rhubarbs for your competitors.


1. Have a systematic prospecting program. Your easiest prospects are current customers if you have developed C-level relationships, Read TAKE ME TO YOUR LEADER$at www.sammanfer.com/productpage.htm. Your toughest prospects are new account, cold call, types. Prospect for those that fit your profile.


See selling is systematic and can be easy. People make it tough by pushing product, going after everything, and trying to beat the competition. Best case these people close 30%. Do the above and you’ll soon be closing 70% of those you choose to pursue.

Article Source: www.articlesbase.com

About the Author:
Sam Manfer provides powerful selling information through articles, books, and seminars for Relationship Selling at C-Levels, Effective Sales Calls and all other selling skills. Visit www.SamManfer.com to see more inspiring articles and to register for his free Selling Wisdoms E-zine.

Direct Mail or Email Marketing?

Author: Steven Sellwood

It's an emerging debate that looks set to become more widespread in the future - which direct marketing method is most effective: traditional direct mail campaigns, or new generation email marketing?


Direct mail is sent to businesses and consumers every day and is used by a very wide range of organisations and industries. A mailing in the post, often accompanied by a letter, has become a proven and accepted way of targeting your audience, with consistent conversion rates of about 1-5%. However in recent years direct mail has attracted criticism over the environmental impact it can have, and the annoyance caused by misdirected mailings.


Email marketing using opt in data is less widely used at the moment, but is growing more rapidly in popularity than almost any other direct marketing tool. A growing range of good quality opt in, and in some cases double opt in lists are becoming available, as are a wide range of email broadcast services. But this new marketing medium has already been tainted by abuse and association with the practice of spamming or junk mailing.


So what are the relative merits of each of these contrasting direct marketing methods?


The Benefits of Email Marketing

Email marketing is direct marketing at its most impactful. Your message lands directly in the inbox of your recipient, your message can be personalised, and even targeted to individual recipients.

Email marketing can be timed not just to the day, but to the hour and minute, in order to reach consumers just when they are likely to make a buying decision. Email marketing can also be tracked in detail, even to the amount of people who open and read your email, or who forward it to a friend.

Because it is solely a digital medium, email marketing is more environmentally friendly, and has a far lower carbon footprint than other marketing methods.

Email marketing can be very cost effective as it does not need costly mailing houses, production, postage and so on. However data costs can be higher that traditional list rental for direct mail, and email campaigns also require the use of a broadcasting partner.

Email marketing is highly effective in growing online sales for e-commerce sites - in just a few clicks the recipient can act on impulse and buy from your site. It can also be used to drive traffic to b2b sites that aim to collect leads and enquiries.


The Benefits of Direct Mail

Direct mailshots are a tangible and physical representative of your brand, which can be held in the recipient's hands. A mailer with high production values can say much about your brand, just through its size, feel and texture.

Direct mail is well established and proven as a marketing tool. Consumers and businesses are used to sending and receiving marketing messages in the post, and are receptive to the messages they convey.

Direct mail can also be used to increase your online sales from your website - increasing numbers of mail order companies are finding that their offline catalogues sent in the post are becoming increasingly effective at driving consumers online to order, instead of by mail or phone.

Quality direct mail data is generally more affordable and more widespread, and does not come with fixed broadcast costs and fewer issues over the opt in procedure. The direct mail industry is also far more mature with a wider range of lists and suppliers available.

Direct mail does not have to fight its way through complex spam and junk mail filters used in many email programs.


One fact is universal - any direct marketing campaign using direct mail, email marketing, or for that matter telemarketing, needs great quality data that is accurate and well targeted.

Article Source: www.articlesbase.com

About the Author:
Steve Sellwood is from selectabase.co.uk , leading UK suppliers of quality direct marketing lists for all uses, and for both business-to-business, and business-to-consumer campaigns. Selectabase also provide a range of affordable list cleaning services to keep your in house lists up to date and ready to use.

How Can Direct Mail be Used With Other Marketing Tools?

Author: Steven Sellwood

Direct mail is sent to businesses and consumers every day and is used by a very wide range of organisations and industries.


A mailing, often accompanied by a letter, in the post has become a proven and accepted way of targeting your audience, with consistent conversion rates of about 1-5%.


However many direct mail users don't realise just how much of a friend it can be to many other marketing methods and tools. And combining more than one marketing tool together in the same campaign can also reap bigger benefits and increased response rates.


The experts might call it ‘Integration' but to everyone else its just common sense - marketing activities work best when they are used to support and complement each other. Carried out in isolation, marketing activities just don't have the same impact or resonance with the target audience.


Here are just a few examples of how you could use direct mail alongside, before or after other marketing communication activities:


Before you exhibit at an event or exhibition, send out targeted invites to your stand to your own list of contacts, prospects and existing customer. Or rent and mail a mailing list of previous visitors from the event organisers to attract plenty of new business, especially if the mailing is combined with an offer or incentive.


After you return from exhibiting at an event or exhibition, use a direct mailshot to follow up on your new list of stand visitors, leads and prospects about a week or so later. Thank them for visiting your stand and ask if there's anything else you can help them with


Push new traffic to your website by mailing a list of prospects. One big advantage of this technique is that you can increase direct traffic to your site without having to worry about losing potential visitors to natural or paid search activity by your competitors. This strategy works equally well for gaining b2b leads online as it does for gaining b2c ecommerce sales.


Use direct mail to follow up on telephone or coupon enquiries you may have received as a result of above the line promotional activities such as press advertising, radio advertising, competitions or public relations. You may need to mail these lists several times over a period of time before getting a response.


When you are running a sales promotion or incentive campaign, perhaps in your own outlets or in retailers, make sure you also promote it with a mailing to potential or previous contacts and customers as well. This will help drive traffic to stores and ensure the success of your merchandising campaign.


Before you start a field sales or telemarketing campaign, do a mailing first to soften up your prospects and open doors. Depending on your market, you may also want to give recipients a chance to decline receiving a sales call in advance.


Likewise, after your telemarketing or direct selling campaign is over, follow up on your lukewarm prospects with another mailing - often it can take several contacts using different forms of media before a lead turns into a customer.

Article Source: www.articlesbase.com

About the Author:
Steve Sellwood is from selectabase.co.uk , leading UK suppliers of quality direct marketing lists for all uses, and for both business-to-business, and business-to-consumer campaigns. Selectabase also provide a range of affordable list cleaning services to keep your in house lists up to date and ready to use.

Lead With “you” for Proactive Relationship Selling

Author: Sam Manfer

What do you say when you call on potential buyers or the top executives of your clients organizations? If you’re like most, you’ll do some chit chat and then say something similar to, “I just wanted to check on how we’re doing with the XYZ project.” Then probably before you leave, you’ll say, “Are there any new projects coming up that we can help with or participate in?”


Both questions are self-centered, reactive questions. Yes, reactive. Even though in the second question you’re asking about future business, you’re not causing change. You’re waiting for the person to tell you what he’s going to do and hopefully allow you in. That’s reactive. Self centered because you’re asking how “we” are doing or how “we” can help. This is all about you even though it relates to his world.


To become more effective on your visits (that is leave with something tangible), get into your clients worlds, as if you were just trying to learn about it. Ask questions that will reveal their current state of mind relative to their job or the project - not as it relates to you or your company. Once you understand their concerns, you can determine if you can fit and if so you’ll be able to offer suggestions to help create the desired changes.


See if you understand the difference between the following questions from the questions in the first paragraph.


“How’s the XYZ project going?” vs. “I just wanted to check on how we’re doing with the XYZ project.”


The difference is it lets the person think of the XYZ project as it relates to him rather than how it relates to you. As he answers you’ll get a broader understanding of this person’s mindset beyond your participation. If you use the “we” then he’ll start thinking of you’re involvement, which narrows his focus. Then to minimize time and to spare your feeling he’ll be brief, “You’re doing fine,” or “It’s OK, but I wish we had something.”


In other words you won’t learn much, not even about you’re participation. However, if you just ask about the project, using the “you / your” focus, his mind is free to go anywhere related to the project and you’ll get more information about his feelings. And this information can be useful later to sell him more of your other services. You’ll also get a better understanding of your position relative to his bigger picture.


“What are some of your issues and concerns with upcoming projects?” vs. “Are there any new projects coming up that we can help with or participate in?”


The difference here is it gets the person to reveal what’s on his mind about his job as it relates to the upcoming project, etc. If you listen, he’ll say what’s bothering him or what needs to be done in the future (changes). These may be areas where you can offer ideas and solutions before he finalizes what he’ll do. And if you’re prepared to pepper him with other ideas you can get him thinking beyond his original boundaries into other services (that you offer) he hadn’t thought about. Now that’s proactive.


Based on his answers, you can decide if you want to participate, and if so, you’ll be seen as a consultative sales person rather than a vendor. You’ll be able to offer solutions to a broader area of pain, which enables you to sell more. You’ll also be able to determine if he’s a looker or a doer. That is, willing to exert the effort required to produce the changes. If he’s not, you’ll get out quickly. But if he is, you’ll be the resource he’ll want to use.


The differences in the questions are subtle, but profound. Most people genuinely feel they are asking the other person to talk about themselves and their situation. Yet the way they ask the questions, unconsciously limits the responder’s answers. Once you put the “I” or the “We” into your questions, the other person feels it’s all about you wanting to sell him and consequently becomes guarded with his answers.


Test yourself. Next time you leave a voicemail, play it back before you hang up and see if you are “I” oriented or “you” oriented.


So keep it all about him. Start all you questions with the word “You”. This will be extremely difficult at first. Just try it. You’ll quickly see it is not easy to just focus on the other person.


For more selling insights go to www.sammanfer.com and review other articles.

Article Source: www.articlesbase.com

About the Author:
Sam Manfer provides powerful selling information through articles, books, and seminars for Relationship Selling at C-Levels, Effective Sales Calls and all other selling skills. Visit www.SamManfer.com to see more inspiring articles and to register for his free Selling Wisdoms E-zine.