Showing posts with label entrepreneur. Show all posts
Showing posts with label entrepreneur. Show all posts

08/07/2010

a marketing lesson from the TV series The Apprentice

Advertising and marketing are creative disciplines. This is one reason why I, a part of the marketing industry love. Find creative solutions for clients to sell their products and services is a great way to earn an income. Apart from that, I must also say that too often I see marketers go too far.

In my opinion it is quite possible to be creative for your own good. What do I mean? I've put a very public example.

My example comes from the reality TV show "The Apprentice". Okay, so I'll admit, I love this show. I'm not much of a reality TV fan, but there is just something about these teams on business challenges week after week that the intrigues and amuses me.

They are often given the marketing tasks on the map. Let's face it, marketing is one of the most important tasks you will ever have in the economy. If you do it right, your company will more than likely do well. If you do not properly market your business is in difficulty.

In a recent episode of "The Apprentice" The mission was a TV commercial for Dove Body Wash Making The teams were instructed to work with an "out of the box" 30-second spot to promote a product. The result?

Both teams waste created! I think some may argue they certainly think, "show out of the box, and both teams to try what they did, but ultimately failed miserably in its job number one: the product to sell!

And that's what I think many marketers who are trying so creatively done. They lose sight of the fact that their job is to provide a product or service to sell. This effective your marketing in one word: irrelevant.

You can be as smart or creative as you want, but in the end, if your marketing is not relevant to the product and for those who are most likely to buy, you will be missed.

Look, I realize, we must be creative in getting our attention from the public record. Finally, we try to cut in a sea of marketing clutter. I just want more marketers are trying harder to connect with their audience against them simply to entertain.

Heck, I sometimes wonder if marketers know who their audience. This was certainly the game with two teams in The Apprentice Dove Body Wash men in their commercials. Come on, it should not make much sense to recognize this product for women! But because they are so smart to be concentrated, they lost sight of this very simple fact.

If I can leave with one thought, is this: Determine your audience and know, and then wants to directly connect with them in the conversation with them all in their heads about your product or service.

If you can do this, you will be catching their attention and effectively sell your product or service.

a completely new way to get rich quick

This new way is catching on worldwide. People are compounding money rapidly for themselves.

Are doing as "investment opportunity" and it has nothing to invest in the traditional way. Stocks, bonds, shares, etc.

This is hands on. The whole premise is to define the composition and being in the "Investor-source-based"

You see, when we finished our "professionals" We invest our capital fund our returns significantly diluted. It makes sense when you think about. They have no interest or incentive to better than 10% might produce if you're lucky.

"Describes Opportunity Investment" is a term, the process of taking responsibility for your own resources. This will be your own "investor source", which means that you determine by your daily actions and decisions, what is your return. I have managed over 2500% per year and it was easy. Starting with only $ 100 and on a whim, assembled, I order the $ 1 million U.S. dollars within 27 months

I discovered this 5 years ago. It is a book by a man, the pioneer of this formula is written and the results of everyday life. Hayden Muller. The book is called "The Inside Secrets of an ethical business opportunity investor"

The idea is to "investment objects" that with "excess intrinsic value endowed" with the recognition of profit where others do not, let us imagine in a position to access and portable invisible stored value into profit, which we pyramid and to connect quickly identify fortune.

after my opinion that this is not new at all. I think this is the narrow path that all "high net worth individuals discover" for themselves. What is new and new is the way packaged and published as a book free to anyone who choose to recognize their value.

I am so impressed, and my colleagues that we are an online resource for the many connections that have already invested their wealth quickly and safely every day to share. (Theres a link to the website below to learn more)

Theres revolution in the air. Ordinary people dare to come and take their first million. Million people are not satisfied with the work their whole life, then die. You bring it by their actions. You are living in large, comfortable apartments. They send their children to good schools, nice cars and the life they live is not the vote this morning.

We are part of this paradigm shift and we awaken to knowledge. Wealth education need not be complicated. Your wealth education would be much easier and more direct, if you choose. Simpler is always better, and the investment opportunity is the bare bones. The construction is robust and direct. Take it and like many who deserve to do so too.

09/12/2008

Learn to Express Your Business Vision

Web Development becomes the visible expression of a long-term dream. In many ways the hardest work in your online business occurs long before you get online.

The seed of your idea was planted long ago. Many storms have come to buffet your seed and the soil surrounding it. The sun of great days came to encourage it to grow. In the end you began to realize there was substance to your dream and the fruit being developed was ripe for the picking. You picked because you knew what to do with the fruit.

This is the point when web development becomes the logical next step. The role of this process is to share your vision. Face it, you understand your vision, the concepts unique to the dream and how others might benefit from what you have to offer. Your web design can welcome others to the party.

This is the point where wannabes are separated from the true visionaries. This is where business branding comes into play. This is the process that asks you to boil down, condense and extract the vital elements of your dream and remain so in control of the vision that you can breathe life into the idea in every phase of your site development.

Some potential business owners will err when they determine to move forward with an ill-defined concept and hope that it works out for them. The truth is it's almost impossible to sell a concept and instill trust when you really don't know what you are doing. It is difficult to be convincing when you're still trying to learn the ropes.

Most consumers will pass on a product if the salesperson can't adequately explain what the product does, how it helps the average consumer and whether the product exhibits exceptional quality.
I don't know about you, but I will happily go to a more expensive computer store to purchase components than to go into a department store where I am greeted by someone who has yet to take their SAT or ACT. More often than not they have general knowledge about computers. After all they are a generation that has known nothing but computers. However, they may not be able to deal in specifics and that's the kind of information I need.

This is the picture of how business owners approach web design. They can be highly specific and have worked hard to so completely understand their objectives that they become natural leaders in the advancement of their dream. They can also be somewhat wishy washy about where they're headed and set things up to resemble something akin to a cyber lemonade stand. There might be the occasional pity buy, but no one seriously believes they are a connoisseur of lemons.

Can you so identify with your dream that you could explain your vision in one well-defined moment, or would it require scattered bits and pieces of thought over a long period of time to catch a glimpse of your dream?

Take time to become friends with your dream. The result will be a web development project that really connects with both you and your customers.

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