5 Reasons Why It Is Essential To You

Is Article Marketing a marketing tool that you are using right now? If not, why is that so? Are you one of those who detest the effort and time spent writing and submitting articles for article directories? Article marketing is an essential marketing tool which can generate a huge amount of sales and traffic. If you are serious about making money online, you should definitely use it in your marketing campaigns.

Why should every Internet Marketer use article marketing? Here are 5 key reasons why it is essential:

1. Market directly to readers
With article marketing, you are able to market directly to your readers any product or service. You do not need to write specifically on a service or product. As long as you can advise your readers how to solve their problem, you can eventually lead them to something that you sell which does that. This allows you to create leads and sales due to attracting targeted potential customers.

2. Generate sales passively
When you have written and submitted many articles, they act as your sales agents on the Internet. Whoever picks up and reads your articles will become a possible lead. Your reach can grow as your articles are selected for publishing by other sites. This gradually builds your list and eventual sales. But the end result is that you can still get sales even if you stop writing articles for a while.

3. Creating your own brand
If you write and publish several articles in a niche, and provide quality content, you will eventually build your own brand and readership. Your readers will trust you and regard you as a guru within the niche. When that happens, you can easily generate high traffic to sales ratios.

4. Build backlinks
By submitting your articles to article directories, it can quickly build high quality one-way backlinks to your site. These backlinks will be indexed by search engines and can be a good way of sending traffic to your site.

5. Rank well in search engines for choice keywords
To rank well in search engines through article marketing, you need to write articles which are keyword optimised correctly. This can be done via a number of ways such as keyword density in your article body or other better methods. As a result, your articles will show up in search engine results well ranked for selected keywords. Again this will send a lot of targeted organic traffic to your site. And guess what? You do not need to pay a cent for this through article writing.

By: Tan Yian Chuan

Article Directory: http://www.articledashboard.com

Find out how you can use effective Article Marketing for your Internet Marketing campaigns to generate more sales and traffic. Visit my Article Secrets site, where I will show you how I establish myself and dominate every niche - all through Article Marketing.